With 90 years of experience, SAF is considered as the specialist of impulse products sale within the 24,000 tobacco-press merchants network, enhancing their points of sales and making them more attractive, thanks to innovative merchandising solutions.


The SAF team accompanies you on a daily basis and makes their expertise available in order to offer you :

  • A personalized advice and custom merchandising
  • A turnkey offer with the "Corners" and "Concept Stores"
  • An offer of innovative and exclusive products
  • A large line of products available 24/24 - 7/7
  • Its own brands: Jet, Done In Paper et Ptilo, providing added value and distinction



  • On the ground
    150 sales representatives throughout all of France
  • In Cash & Carry
    Near you, with the top references of the SAF at your disposal
  • On Internet
    With lasaf.fr, find any SAF offer at your fingertips from any connected device, 24h/24 and 7d/7
  • By Phone
    Available to advise and help you to choose the best products




// The Corners

Turnkey concept that enables you, in a few linear meters, to pick-up diversification products.

Attractive Corners that add value to the products to gain visibility in the point of sales.

// The Concept Stores

With more than 100 stores, the Concept Store offered by SAF has had great success with tobacconists.

This turnkey solution enables tobacconists to develop their tobacco shops to become a local drugstore.

The SAF know-how is formulated through 3 key points:

  • A premium and exclusive architectural concept for a new client experience
  • An overall merchandising approach: of the mass plan to the facing of each shelf
  • A project management in its entirety: from the first sketches to the installation of the store, the tobacconist is accompanied by specialists

For more information contact us : info.concept-store@la-saf.fr


Contact Us
Logista answers your questions about our operations.